A proper UX and UI will ensure that all the hard work that goes on behind the scenes does not remain unnoticed. In today’s world, users expect a fast, smooth, seamless experience that takes them from one conversion point to another. In fact, one of the best ways to improve your user retention rate is to improve your website loading speed by a second or two.
UX and UI design are essential. At PayDayDoc, we start by segmenting your user base and creating user personas. This will help us understand what drives your customers, their desires and their pain points. Once the initial groundwork is laid out, we map each customer’s journey.
A customer journey can start on a seemingly unrelated blog post, which makes them realize they have a problem which is addressed by your product, or it may start by clicking an ad that leads them to your website. Once they reach you, our job is to make sure that they know exactly what you offer and how to get it.